Branding the Olympics


In this article, Behind Sochis Futuristic Logo, Jonathan Kolach from the New Yorker analyzes the brand identity of the Olympics in Russia. After the less than favorable commentary surrounding the London Olympics, the designers have shed the cute-animal-sports-icon nonsense that has plague Olympics branding. The article includes some of the original concept sketches and comps and is worth taking a look at to see how these huge internationally visible projects come together.