Yahoo’s New Logo

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Yahoo recently redesigned its logo and has received some criticism about it. As well as unveiling the new design, Yahoo also posted the process of how it came about. How they wanted to stick with the purple/exclamation point concept, how they wanted to stay away from straight lines and maintain the whimsy of the original. It is a bold move for them to walk us through the process and is really informative for new designers. While the new design isn’t that much of a departure from the old one, it’s not that bad either. What do you think the criticism is about? And do people really care that much about, let alone notice, logos?